Beyond W.E.I.R.D.

Principles for an ultra high trust society

Joseph Henrich’s book “The WEIRDest People in the World” highlighted how truly strange the cultural norms of western civilisation are compared to the majority of people alive today. His catchy acronym highlighted that Westerners are Educated, Industrialised (though same say Individualistic), Rich and Democratic. In addition they are self-obsessed, contr…